In a first for M88 Mansion, the Badminton World Federation has crowned this operator as its official betting partner for the Major Championships through 2024. This three-year partnership brings M88 Mansion into the spotlight with exclusive access to an array of assets, marketing resources, and access to player content.
This lucrative sponsorship includes several high-stakes tournaments:
- TotalEnergies BWF Thomas & Uber Cup Finals 2022
- TotalEnergies BWF World Championships 2022
- TotalEnergies BWF Sudirman Cup Finals 2023
- TotalEnergies BWF World Championships 2023
- TotalEnergies BWF Thomas & Uber Cup Finals 2024
The Creative Director of M88 Mansion, Carlos Lopez, was thrilled with this announcement, 'We are very much delighted to partner with BWF over the next three years. Badminton is recognized as a worldwide sport and has a fast-growing audience in Asia and globally. Joining forces with BWF will help elevate the connection between M88 Mansion and its Asian followers to expand its brand visibility in the region. We believe that this partnership will create compelling and sustainable value for both parties.'
The Director of Commercial and Communications at BWF, Owen Leed, believes that the new partnership bodes well for the sport of badminton globally. Leed said, 'We are excited to announce our partnership with online betting platform M88 Mansion as we look to strengthen the sport's profile globally. This sponsorship is just the start of the evolution of the engagement of the sports fans by M88 Mansion. Expect more exciting things in the coming months together with BWF," said Outlast CEO Salauddin SS.'
Badminton is one of Asia's most popular racquet sports, with the world's best badminton players from countries like Indonesia and China. World-famous badminton players in Malaysia include Lee Chong Wei, who recently retired as a three-time silver medalist in the Olympics. This low-profile sport by Western standards is a high octane attraction in the East, where it is hugely popular with people across the board. Asians dominate the game in a big way, and badminton is played in neighbourhoods across Malaysia.
About M88 Mansion
M88 Mansion is a pioneering entity in the online gaming industry with M88 Sports, M88 Casino and M88 Poker leading brands. It is an Asian juggernaut and enjoys international recognition for its world-class games and industry-leading technology. M88 Masino was established in 2007 and now features the most diversified collection of card games, table games, live dealer games, and sports betting attractions. In addition, players get to enjoy world-class customer support and service, courtesy of a well-trained workforce numbering at least 2000 employees. A customer-centric approach to operations ensures that M88 Mansion remains a leading force in the online gaming industry.
BWF, a.k.a. the Badminton World Federation, is the oversight body for the sport of badminton all over the world. The de facto body is recognized by the IOC (International Olympic Committee) and the IPC (International Paralympic Committee). BWF was previously known as the International Badminton Federation, founded in July 1934. It became known as the Badminton World Federation in 2006. This body is tasked with promoting, developing, and regulating badminton globally. It also works hard to present international contests, organize events, and facilitate global access to the sport of badminton. The company is headquartered in Kuala Lumpur or Malaysia and features 197 member associations globally. The current president of the BWF is Poul-Erik Høyer.