The Formidable Chinese Online Gaming Market

Published December 18, 2013

The Formidable Chinese Online Gaming Market

Online gaming companies realize the immense potential of the Chinese Gaming Market.

While the whole world seems to be enamored with online gaming, it is the Chinese market that holds the most promise. It is estimated that online gambling in China brought in $10 billion in revenue in 2012. And the numbers are only expected to rise.

While Europeans were the natural target market for online gaming companies based in Europe, these companies have begun to realize the immense potential that China holds. And so, they want a piece of the action. Some of the world’s top online casinos have already begun targeting Chinese players, including Dafa888, bet365, Bodog88 and 138 Sun Games. In addition, UnionPay has built itself into the preferred method of payment for Chinese gamblers.


Dafa888 was launched in 2004, and as a company with almost ten years of experience in the gaming industry, it is no wonder that is has become one of China’s leading gaming sites. Dafa888 specializes in offering live-casino games, which are very popular with Chinese players. The online casino has five language options, 24 hour customer support and an exciting and safe platform, powered by Playtech.

bet365 Casino

UK-based bet365 has zeroed in on the Asian market by offering a generous welcome bonus to Chinese players. And like Dafa888, which caters to the Chinese tastes of live-casinos and regional games such as sic bo, bet365 does the same. They offer a stellar selection of live-casino games and use their experience and expertise to  bring Asian players the ultimate online gaming experience.


Another UK-based online gaming company, Bodog, was established in 1994, and since its inception has stayed current with the latest trends in online gaming. Towards this end, the company launched Bodog88 in 2009, an offshoot of their site for Chinese-speakers. Bodog88 offers poker, live-casino games and specifically regional games such as sic bo, dragon and pai gow. The site is available in four Asian languages to give it a broader range of accessibility.

138 Sun Game

138 Sun Game is one of the only online casinos that offers two differently-themed platforms for their site. The platforms are based on Las Vegas and Macau, and players can choose to play on whichever one suits their fancy. 138 Sun Game carries all the beloved classic casino games such as baccarat, roulette, blackjack and craps.


UnionPay has become one of the most popular payment methods in Asia, with its convenient bank card that was approved  by the State Council and the People's Bank of China in 2002. UnionPay is accepted at many online casinos, as well as in more than 90 countries.

Future Forecast

While these four casinos are on track to entice Chinese players to their sites, it is hard to predict what the future holds for the Chinese gaming industry at large. One thing is for sure: with the Chinese love for gambling, more and more online casinos will be turning their attentions to the Far East.

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